Business Development | Vulnerability

Build Your Security Brand and Increase Revenue with White Labeling

June 13, 2018 | 2 min read
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If you’ve been in business for a while, you may have noticed a sales trend in recent years. The old reliable, tried-and-true sales methods aren’t so reliable anymore. You probably have to work harder to hit the same close rate that you used to see all the time.

That’s because buyers’ habits have changed. The internet has given customers the capability to research solutions for themselves, compare security professionals online and go through their own sales process independently. As a result, they don’t want you to cold-call them, and they don’t want to talk to a salesperson.

But what they do want is the greater value. White labeling can give you a competitive advantage and increase the value of your security services while boosting the visibility of your brand.

Increase Profits with White Labeling

White label branding, or white labeling, is when a manufacturer sells a product to another company with permission to place the buyer’s logo on the product (usually for a nominal fee). The buyer can then sell the product as their own, under their brand. It’s completely legal, and it can help boost the value of your security consulting services—and generate more revenue.

You probably see white-labeled products all the time without thinking about it—from clothing to food products to marketing platforms. Store-brand food items are purchased from large food manufacturing companies and repackaged with the store’s logo.

Most third-party tools that can be white-labeled have gone through tests, revisions, troubleshooting, and many other fine-tuning processes. Rather than going through the growing pains of launching your product, you can use a refined product with your name attached.

White labeling lets you provide products or services that you otherwise couldn’t offer to your customers. As a result, it provides you with several advantages to help you increase profits and build your business. White labeling:

  • Boosts the visibility of your brand
  • Allows you to take advantage of expert work
  • Provides your brand with a refined product
  • Saves you time and money
  • Gives you access to specialized resources
  • Lets you provide industry-leading services or products
  • Gives you a competitive advantage over other security consultants

White Labeling with Circadian Risk

Circadian Risk is making it easy to take advantage of the business benefits you get with white labeling. You can now get an exclusive white-label license when you sign up for Circadian Risk physical risk assessment software. Sell Circadian Risk as your own product, with your own logo, to build your brand and differentiate your business from the competition.

Build your brand with specialized resources at a fraction of the cost. Schedule a personalized demo today.

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